Inside Intuit by Susan Taylor (Hardcover - Harvard Business School Pr)

Prices: $25.55 - $49.11 from 4 stores

<P>The Exclusive Story behind Intuit's Hard-Won Success<P><P>It's a modern-day David and Goliath story for the business world: a company dreamed up at a kitchen table, built on explosive PC growth, and forced to battle a giant in the race to revolutionize an industry. This is the story of Intuit, creator of renowned software products like Quicken, QuickBooks, and TurboTax-the company that beat mighty Microsoft and changed the way 25 million people manage their finances.<P><P>Written by Intuit veteran Suzanne Taylor and seasoned business manager Kathy Schroeder-who were granted exclusive interviews with founder Scott Cook and other key figures- <I>Inside Intuit</I> tells this company's original and fascinating tale for the first time. The book vividly recounts each dramatic stage of Intuit's development: from initial conception to "bet the company" investments; from strokes of marketing genius to disastrous product launches; and from battles for survival to successive victories against arch-rival Microsoft-the company no one else could beat.<P><P>Evident throughout this account is the power of Intuit's relentless customer focus, which guided the company from tiny start-up to a 6,000-employee, $1.4 billion business. Instructive and inspiring, <I>Inside Intuit</> chronicles an enduring company's extraordinary success against overwhelming odds.<P>