Cult of Analytics : Driving Online Marketing Strategies Using Web Analytics
The Cult of Analytics enables professionals to build an analytics driven culture into their business or organization, turning tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. On

Cult of Analytics: Driving online marketing strategies using web analytics (Books)
General Business & Economics - If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online ... - Cult of Analytics: Driving online marketing...